Design Storytelling

Dita does Perrier

Ok, so I’m just gonna come right out and say it - this is hot!

I know this is an ad ostensibly made by men for men for bottled water and therefore it should piss me off in every conceivable way, but somehow it’s just ridiculously sexy! And therein lies the twist. Surely this ad was made in the knowledge that many women find Dita as seductive as men do and thusly the happy ending is that everyone now finds Perrier sexy. I’d like to think that I’m above this kinda adman schtick, but instead I find myself thinking this is a beautiful, clever, daring, sexy ad for bottled water! Damn damn damn.

Must wash my brain, but not with Perrier.

Via Lost In A Supermarket