And yet somehow these individual moments don’t seem to add up to much. Rather, they still add up to 20,000 new products. This year. Who’s paying attention to this? Who’s thinking about what this means on both a macro corporate level and for individuals? Who’s connecting the dots between environmental lip service and the rampant guzzling of scarce resources that this represents.

Suddenly that gimmicky product seems less cute and more like an obscene gesture.